Have the Right Idea for a Small Group

This is the ninth in a series of posts sharing lessons I’ve learned working with interesting authors.

The lesson I learned while developing Trey Myers’s book: The Perfect Southern Fraternity Party: From House Bands to National Acts, the Complete Guide to Planning, Booking and Production. Find a need and fill it. No, it’s not original, but what a great reminder. I can’t think of a better example of someone doing exactly that.

I love the creativity inherent in capitalism. Trey Myers saw a need—a very specific need—and then built a business around addressing that need. When I first heard about this book and Trey’s business I slapped my forehead. Doh! It’s brilliant.

Every year, the big fraternities at big Southern universities in the United States execute a complex social events calendar. From September to June they plan and host multiple parties—some of them formal, some of them wild, all of them steeped in tradition, expectation, and competition with other fraternities. Fraternity houses elect officers to plan and run these events, yet every year a significant number of those officers graduate and depart, leaving a new team to learn the ropes for events that might cater to 5,000 people and cost tens of thousands of dollars.

Enter Trey, who wrote The Perfect Southern Fraternity Party. It’s a handbook for the students thrust into the challenges of planning and executing these events, a companion for his company that provides event planning and execution for fraternity houses across the American South.

Trey’s book: https://lnkd.in/ewUadM4P